NIKE INC. c/o Virgil Abloh "TEN ICONS RECONSTRUCTED"
"This book details the making of "TEN ICONS RECONSTRUCTED," a celebration of ten iconic Nike, INC. footwear classics built in collaboration with the designer Virgil Abloh. The contents of this book capture the details of a massive undertaking—one that grew naturally from a relationship beginning in 2017— to form an encyclopedia of images and text surrounding the project.
The images you see were captured in Milan, New York City, London, and Portland, OR and are paired with original material from the Nike, INC. archives. The text you see has been cut, pasted, and edited for length and effect from tape-recorded interviews, live-streamed discussions, group SMS, and individual compositions. It is frequently non-linear. The result is a collage of stories and techniques, releasing the energy built by each Nike icon both in competition and in community. This process exposes the emotion and innovation contained within ten monuments of sport to preserve their legacy while offering a vision of their future.
This book was compiled in the Nike NYC studio. The intent is to inspire others to continue this creative dialogue moving forward. The research and background stories included for each icon were prepared by Gary Warnett (1978—2017)."
Never publicly published, this sealed book was made for the release of designer Virgil Abloh’s debut Nike collection, September 2017
Pages: 260
Published: 2017
Dimensions: 21cm x 33cm
Condition: Good
Plastic bag opened