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Hypebeast Magazine
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Collaboration is intertwined with our culture and it is a process that we encounter on a daily basis, whether in fashion, art, design or music. For this reason, we saw it fitting to center HYPEBEAST Magazine Issue 10: The Alliance Issue around this topic area to coincide with our 10-year anniversary. We reached out to figures at the forefront of our culture to help recap the past decade via their curation of collaboration items, which includes the likes of Slam Jam’s founder Luca Benini, colette’s founder Sarah Andelman, UNITED ARROWS & SONS’ Poggy, art purveyor Emmanuel Perrotin, alongside a slew of legendary curators. We also sat down with Nike’s CEO Mark Parker, BEINGHUNTED.’s Jörg Haas and Vans’ Head of Design Rian Pozzebon to discuss the intricacies of working with other brands, the rationale behind the act, and the relevance of collaboration to our culture.